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- I found your blog while I'm surfing the net. It's an interesting blog, I've added your blog to my favorites.
- I found your blog while I'm surfing the net. It's an interesting blog, I've added your blog to my favorites.
- It's a real shame that an area that could revolutionise radio as we know it (FM/AM) is being squashed like this. Internet radio allows very niche services to operate and be listened to by the...
- What a useful post here. Very informative for me..TQ friends... Cheers, <a href="http://sain-web.com" rel="nofollow">Buat Duit Dengan Blog</a>
- "1. Just because the New York Times does something doesn't make it right. 2. Describing something as a rumour, or putting it in the form of a question, doesn't make it OK to...
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According to a report in the New York Times, Google has decided — in part because of pressure from America Online — to experiment with graphical, image-based advertising on some of its pages. Although the early reports were that this would be restricted to ads for AOL con
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3 years ago
This has *everything* to do with the continuing implosion of traditional media and a desire for GOOG to move up from the "intent required" part of the consumer purchase funnel (e.g. you can't search for what you aren't aware of) to the early-stage brand building part that TV has historically done so well. It's what I said on John's site when the GoogAOL announcement came down on Friday. So yes, video is likely coming at some point, too.
This is all just the logical next phase of this thing...and as soon as the oh-so-many-wrinkles are worked out and folks know how to use this stuff for pure brand building and not just "punch the monkey" cr...eative, this will further grease the skids to further reductions in traditional media ad spend. It's gravity at this point.
- Stuart
3 years ago
3 years ago
Said another way, ya, there will well be backlash and gnashing of teeth etc., but there is little doubt that this *has* to be the future. There's an emerging, un-met, multi-billion-dollar need, brought on by the fact that the old ways are harder to use than they used to be and marketers still have a job to do. The challenge for all -- GYM+aol, traditional media players trying to keep up, advertisers and agencies alike -- is to negotiate the next few years as these changes really take hold.
- Stuart
3 years ago
no one cares about goog's integrity except for a few geeky types such as yourselves (no offense intended). they care about finding what they are looking for as well as incidental cool stuff.
soon when you google "jack white" among other things you will get a link to aol and a cool video with loretta lynn but before they play the vid youll watch a 15sec commercial for some pill in a bottle. people will love this type of content distribution and not mind the commercial.
aol has a huge opportunity to revive itself here with all the new traffic and an ipo within the next two years will prove that 1b for 5% of the company was a shrewd invstment.
3 years ago
But as soon as they start doing stuff that undermines that trust, I swear to you they will pay a price, and it won't just be Geeks pointing their fingers. Skewering your brand is just never a good call.
- Stuart
3 years ago
it is inevitable...
3 years ago
- Stuart
3 years ago
3 years ago
if you click on the words "portland oregon" at the link below you get the 15 sec pill commercial and the wierd/cool jack white/loretta lynn video. the vid is well worth the commercial.
enjoy! and merry christmas! monk
link
3 years ago
Ho ho ho...
- Stuart