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Daily Mirror editor says to forget about SEO
"What company did you start? iLikeeeeeee..."
And while the iLike app is wildly popular, is it serving facebook by attracting people that weren't already using facebook? It's one thing to provide plugins to your members...but I think facebook will only really benefit if they can increase their share of the market. And I still can't think of any kind of app that anyone could make that will convince someone who uses myspace to switch to facebook or get someone like me who doesn't use any socnet services to start.
The amazing thing here would be if iLike could make money (or generate a lot of loyal users) JUST from the facebook platform. The day a facebook API app generates significant revenue off just the facebook market will be a big landmark in the evolution of internet applications.