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The company behind the I Can Has Cheezburger site, the leading purveyor of “lolcats” photos and related merchandise — as well as the always excellent Failblog.com and several other similar properties — has launched a new site called Engrish Funny,
... Continue reading »
10 months ago
not only do you sell the space, but you sell what's on the space...
10 months ago
10 months ago
10 months ago
10 months ago
The problem is he talks about all his sites. Every site has different ads.
He's giving us an average.
He has pages with perhaps 10 ads on it, some ads on those pages catch a CPM of $0.15, and some $8 but there're pages with no more than two ads. It's impossible to know how much the company makes because we don't know how may pageviews every page gets.
Which is why Mr Arrington was asking for the revenues.
He wanted to know what the RPM was, which is Revenue per thousand pageviews.
Obviously the VCs who backed this company think there's a good business model in this and I sort of agree. Ben Huh tells us in the video it's sort of breakeven.
They got 12 employees, traffic goes up and more money will be coming in thanks to the traffic. I expect it to go up a lot more when they serve more targeted ads.