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Hollywood still looking for online video hits

Started by mathewi · 1 year ago

Busy day for online video today: not one but two “professional” video sites have launched — although one has no content to speak of yet, just an e-mail form and a press release. That one is 60frames.com, which according to the release was “incuba ... Continue reading »

3 comments

  • Humor is probably unique in two ways: it could be the rarest form of high quality content and it's probably the one with the widest appeal as well (even beating sex, I'd argue!) Quality content in general is going to be a sweet spot for sure though. I wonder if video runs a higher risk of angering viewers if standards aren't met - the emotional investment required makes it feel worse if it's bad than skimming boring text content!
  • FYI, Harry's material is an extension of the routines he does on Le Show. Lots more good stuff there.
  • Thanks, Rob.

    And Marshall, I think you are right. There is a higher test that has to be met with comedy, and as a result there's also a much stronger reaction when it doesn't work.

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