Mathew's comments - Latest Comments in Hey gang, let’s head to Coke Island!

Re: Hey gang, let’s head to Coke Island!

Mario Parisé — Sat, 08 Dec 2007 14:35:40 -0000

I have to shake my head in confusion with you. I thought they were learning with the whole Virtual Thirst campaign they did with Crayon. It had its problems, but it was certainly far better than creating Coke Island. I thought they understood that you need to find ways to provide value to people. I thought they had learned that branded islands have no value. I thought they had learned to keep experimenting with new ideas.

This is just sad...

Re: Hey gang, let’s head to Coke Island!

mathewi — Sat, 08 Dec 2007 09:46:01 -0000

That's a different Coke Island, Aidan :-)

Re: Hey gang, let’s head to Coke Island!

mathewi — Sat, 08 Dec 2007 09:44:01 -0000

Doesn't sound very tasty :-)

Re: Hey gang, let’s head to Coke Island!

leigh — Sat, 08 Dec 2007 09:31:59 -0000

"Is there some kind of Kool Aid that gets passed around at the meetings where they come up with this kind of idiocy?"

It's the "you better increase your revenue with Coke and get better margins" kool-aid that they serve at some Agencies.

Re: Hey gang, let’s head to Coke Island!

aidanhenry — Sat, 08 Dec 2007 07:29:32 -0000

... and I clicked hoping to find a post about the exciting world of blogging, drugs, and exotic places...

Cheers,
Aidan
www.MappingTheWeb.com