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Hey gang, let’s head to Coke Island!

Started by mathewi · 10 months ago

So it seems that Coca-Cola is still trying to find the magic combination of virtual world and aggressive marketing that will produce the magic results it seeks. The New York Times has a story about how the carbonated sugar-water behemoth has launched an abomination marketing effort called Coke Islan ... Continue reading »

5 comments

  • aidanhenry

    10 months ago

    ... and I clicked hoping to find a post about the exciting world of blogging, drugs, and exotic places...

    Cheers,
    Aidan
    www.MappingTheWeb.com
    reply
  • mathewi

    10 months ago

    That's a different Coke Island, Aidan :-)
    reply
  • leigh

    10 months ago

    "Is there some kind of Kool Aid that gets passed around at the meetings where they come up with this kind of idiocy?"

    It's the "you better increase your revenue with Coke and get better margins" kool-aid that they serve at some Agencies.
    reply
  • mathewi

    10 months ago

    Doesn't sound very tasty :-)
    reply
  • Mario Parisé

    10 months ago

    I have to shake my head in confusion with you. I thought they were learning with the whole Virtual Thirst campaign they did with Crayon. It had its problems, but it was certainly far better than creating Coke Island. I thought they understood that you need to find ways to provide value to people. I thought they had learned that branded islands have no value. I thought they had learned to keep experimenting with new ideas.

    This is just sad...
    reply

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