Mathew's comments - Latest Comments in Google to ComScore: You owe us $15-billion

Re: Google to ComScore: You owe us $15-billion

AlexFoley — Thu, 12 Jun 2008 19:52:40 -0000

Exactly! The future of social media is in promoting content with the highest value. The current mass media model promotes content with too much emphasis on speed and not enough emphasis on authority.

Re: Google to ComScore: You owe us $15-billion

William — Thu, 17 Apr 2008 17:53:51 -0000

AdGooroo just released their quarterly research report on Google and Yahoo. It clearly shows that Google's quality algorithm cost them quite a few advertisers since July, but that they bounced back in Q1 (at Yahoo's expense). This seems to support the idea that earnings will be up.

http://www.adgooroo.com/google_gains_advertiser...

Re: Google to ComScore: You owe us $15-billion

JoeDuck — Sat, 01 Mar 2008 18:43:51 -0000

I like the straw breaking the camel back idea because the market should know better than to 1) trust a single report from Comscore that 2) the market watchers appear to have misinterpreted anyway. I'm still confused though - it almost feels like Comscore is covering their *ss in case of a lawsuit. The re-interpretation of the results is not very clear, in fact my read is that they are suggesting the data suggests that Google's Q1 will actually be better due to higher per click yields.

Re: Google to ComScore: You owe us $15-billion

Thusenth — Sat, 01 Mar 2008 17:14:02 -0000

I really respect what Google is doing with their position on the online advertising space. They aren't afraid to take 3 steps forward and then take 1 step back for the goal of making the 'internet a better place'.

Last year, they pulled the plug on arbitrage and it killed a few companies like Geosigns that ran linkfarms and splogs. I'm sure it had adverse effects on Google also, but they did it anyways.

The more transparent they are about such moves, I believe would make stories like this one non-existant.

Re: Google to ComScore: You owe us $15-billion

Oli — Sat, 01 Mar 2008 16:51:12 -0000

What the hell? Since when was blogging some competition to break every story first? Grow up, bugger off or do both.

Re: Google to ComScore: You owe us $15-billion

mathewi — Sat, 01 Mar 2008 15:47:02 -0000

Thanks, Kevin. Henry Blodget made that point too, I think, when he
pointed out that comScore hadn't talked to anyone at Google before
they put together the report.

On Sat, Mar 1, 2008 at 10:20 AM, Disqus

Re: Google to ComScore: You owe us $15-billion

Kevin Heisler — Sat, 01 Mar 2008 15:19:22 -0000

Interesting analysis, Matthew. Always better to be best than first.

You raised a key point no one else has addressed: comScore sells the proprietary research and didn't release it publicly. So only a few i-bankers reviewed the data.

That led to an uninformed media frenzy that relied on a couple analyst notes.

The outcome was predictable: doomsday scenarios for Google paid search advertising, wild speculation, anonymous "insider data" and finally, an intelligent discussion of what comScore data truly indicates.

Great headline, by the way.

Kevin Heisler
Executive Editor
Search Engine Watch

Re: Google to ComScore: You owe us $15-billion

mathewi — Sat, 01 Mar 2008 13:58:02 -0000

I'm not trying to be first, David.

On Sat, Mar 1, 2008 at 8:52 AM, Disqus

Re: Google to ComScore: You owe us $15-billion

David Hillman — Sat, 01 Mar 2008 13:51:18 -0000

yawn.

you're only getting to this story now?. zdnet, techcrunch, cnet, and a cast of thousands had it yesterday.

Re: Google to ComScore: You owe us $15-billion

buckpost — Sat, 01 Mar 2008 12:36:06 -0000

comScore lost a lot of credibility by trying to create news without providing all of the facts or analysis at the same time.

Re: Google to ComScore: You owe us $15-billion

howardlindzon — Sat, 01 Mar 2008 07:27:43 -0000

interesting times indeed as web 2.0 moves stocks around