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In defence of newspapers and serendipity
With Google promotings ads for stuff on eBay, and Google providing a way for the buyer totalk with the eBay seller, it's going to generate more ad revenue for Google, promote Skype (which Google owns) and help sales at eBay. The is way more efficient than relying on buyer and seller getting together over forum postings or exchanging E-Mail message.
The planet has shrunk yet again. And the supply of old comic books and size 14 pumps doesn't seem to be getting any smaller.