5 comments

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  Dave

  3 years ago

  This is a valid point, but it's based on the assumption people actually care enough to take the time to reality check ads. I admit I only read this post and not the whole article, because I just don't have the time, but this inaction on my part proves the point people are just too busy most of the time and that ads which quickly convey important info, no matter the medium, will always add value.
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  Mathew

  3 years ago

  I know what you mean, Dave -- we are all pressed for time, and that's why ads are getting shorter and trying to make more of an impact. But I think the amount of time you spend is directly proportional to the importance of the purchase -- whether it's cereal or a new car, for example. And while hardly anyone did any research before because it was too difficult, I think the numbers of people who might do it now continue to grow because it's becoming easier -- and that shrinks the available market for punchy but misleading or traditional ads. It doesn't destroy it completely, just reduces it.
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  David Maister

  3 years ago

  If we as consumers can instantly check
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  selwin

  3 years ago

  i try to find something at google.com and take it on your site...thanks
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  stockhard

  3 years ago

  I'm love this great website. Many thanks guy
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