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GM and Spike Lee - do the right thing

Started by mathewi · 11 months ago

Lots of chatter about General Motors and its ad campaign for the Chevy Tahoe, which let consumers create their own ad campaigns. According to a number of reports, including this one from CNet, stupid old GM totally missed the boat with this one, and got suckered into hosting a whole pile of ... Continue reading »

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  • Nan Dawkins says at battleofthemasks.com is that if the contest was planned to accompany an announcement of action engagement around the issues of the protest ads, it was brilliant. If it was unplanned and they're having to respond after the fact, there's very little action they can take that doesn't represent a level of investment they're unprepared to do, in which case its difficult to see how they can come out looking good.

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