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In defence of newspapers and serendipity
When Apple met with Creative to explore collaboration--what protection did Creative have against being ripped off by Apple? None.
Without patent protecton independent inventors and small companies are totally at the mercy of larger companies who steal their ideas and bring them to market. Apple the "innovator" has brought to market technology ideas from Xerox Parc in the Mac, from Carnegie Mellon University in the OS, and from Creative Labs and from Dave Winer and others to do the iTunes/iPod/Podcasting combination.
Large companies almost always have tremendous advantages over independent inventors when it comes to commercialization. These include finanical resources, organizational capabilities, distribution networks, and the ability to achieve scale quickly.