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Gary Vaynerchuk of Wine Library TV may have started getting into video and Twitter and other social media to push wine, but he has become a leading proponent of using social-media tools to build your personal brand and sell whatever it is you want to sell (including yourself). In the video cli
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8 months ago
The classic story of Web 2.0 success has been: 1) scale attention and engagement; 2) back into a business model.
In this sense you can call Stern the King of All (New) Media.
He's been using so-called new media tools - user-generated content, microchunking, focusing on the long-tail, ... - for decades (here's a blog post on this http://bit.ly/tFzx ).
He's aggregated up an insane amount of attention and engagement and has found a business model that doesn't rely on shilling t-shirts (Stern listeners will be familiar with his constant flaming of stars who monetize their audience through the hawking of shirts and other knick-knacks).
He's killing it.
8 months ago
7 months ago
5 months ago
... Scott