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In defence of newspapers and serendipity
The classic story of Web 2.0 success has been: 1) scale attention and engagement; 2) back into a business model.
In this sense you can call Stern the King of All (New) Media.
He's been using so-called new media tools - user-generated content, microchunking, focusing on the long-tail, ... - for decades (here's a blog post on this http://bit.ly/tFzx ).
He's aggregated up an insane amount of attention and engagement and has found a business model that doesn't rely on shilling t-shirts (Stern listeners will be familiar with his constant flaming of stars who monetize their audience through the hawking of shirts and other knick-knacks).
He's killing it.
... Scott