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FTC tells PayPerPost to knock it off

Started by mathewi · 10 months ago

From my friend Leigh Himel, CEO of Oponia Networks, comes word that the U.S. Federal Trade Commission has put out a statement on word-of-mouth marketing practices — you know, the kind where someone gives you a phone or something and hopes that you write about it on your blog. The F ... Continue reading »

4 comments

  • Tom Hynes

    2 years ago

    Mathew,
    Here at Dealarmy.com we are just getting into the affiliates programs. I see the posting of a link to an affiliate deal on one's site as something very different compared to writing a blog entry endorsing a particular product or service. Do you agree?
    reply
  • Mathew Ingram

    2 years ago

    I would agree, Tom -- depending on how it is done. In any case, the FTC seems to consider it to be the seller's responsibility to disclose any relationship (i.e. the one offering the affiliate deal). But IANAL.
    reply
  • Shawn Honnick

    2 years ago

    Bad idea to bring in FTC on this kind of thing. Movies that are paid for product placement in scenes are not required to disclose this information in the credits. While I do feel strongly that PayPerPost is especially tacky and insulting to all who write and read blogs, government regulation can also get a little stinky and rude at times.
    reply
  • Mathew Ingram

    2 years ago

    Thanks for the comment, Shawn. I don't think there are the same trust issues with movies, but I see your point about government involvement.
    reply

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