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Daily Mirror editor says to forget about SEO
But Drudge? Yeah, sounds like phoney page inflation to me.
I wrote about this issue a few days ago, when the Washington Post's website finally drove me around the bend. I hate this behavior because, with the exception for rapidly-changing pages mentioned above, forced page reloads are a completely artificial way of increasing page view statistics. The practice doesn't actually improve readers' experience (in fact, it makes their experience much worse) and the higher page views don't actually reflect any additional viewership.
Anyway, the Post does it in a particularly annoying way, which I wrote about here.