http://mathewingram.disqus.com/enThu, 26 Jun 2008 21:57:14 -0000http://www.mathewingram.com/work/2008/06/26/dont-worry-media-old-people-love-you/#comment-759124lol yeah, crap, I'm getting closer to 50 than I am to 21!!!!antjeThu, 26 Jun 2008 21:57:14 -0000http://www.mathewingram.com/work/2008/06/26/dont-worry-media-old-people-love-you/#comment-755912Good for you, D. Me too :-)mathewiThu, 26 Jun 2008 14:33:07 -0000http://www.mathewingram.com/work/2008/06/26/dont-worry-media-old-people-love-you/#comment-755725I strongly believe that any business who thinks that they are going to cruise to riches with traditional 'old folks' advertising to the ageing baby boomers is doomed. I was born in 1946, so I'm on the leading edge. What products have I looked at recently? The new VW crossover SUV; light weight tents; computer programming books at Amazon; memory upgrades for my new Macbook. What, no incontinence products? Sorry. I just turn off completely when I see 'Senior', 'Elder', etc etc in any advertising.D SteeleThu, 26 Jun 2008 14:10:04 -0000