Mathew's comments - Latest Comments in Does the interview need reinventing?

Re: Does the interview need reinventing?

Mathew Ingram — Sun, 27 Aug 2006 20:34:56 -0000

James, I'm familiar with Edelman's track record -- including the Wal-Mart campaign, which I don't think was nearly as one-sided as you describe it. At least Edelman is willing to experiment with new things, unlike most PR companies. In any case, thanks for your comment.

Re: Does the interview need reinventing?

James Bruni — Sun, 27 Aug 2006 18:13:56 -0000

Sure, we saw Rubel handiwork in the Walmart blogosphere campaign, a total disaster from a PR standpoint. His unit, me2revolution, will soon be renamed me2firedbyEdelman. Strumpette.com, the leading PR gossip source, is taking bets on how long he will last. As a Tech reporter for the Globe, you should be a little wiser about this PR firm and its tactics.

Re: Does the interview need reinventing?

Mathew Ingram — Tue, 15 Aug 2006 15:09:17 -0000

Thanks, Ian. I would definitely agree -- I think the traditional interview has its strengths, but that's no reason not to expand the format when and if that is possible. Sometimes it may work and other times it may not, but I think experimentation is always a good thing, lest we fall into a rut.

Mathew

Re: Does the interview need reinventing?

Ian Delaney — Tue, 15 Aug 2006 10:14:45 -0000

Thanks for the comments, Mathew. I think you've given a fair summary here of both sides of the coin.

It's not that I don't want the media interview process to ever develop or to have some fun experimentation and innovation. It's just that the "traditional" live interview has considerable strengths for both hard and soft news pieces. Let's not throw the baby out with the bathwater.