DISQUS

Ian Delaney · 3 years ago

Thanks for the comments, Mathew. I think you've given a fair summary here of both sides of the coin.

It's not that I don't want the media interview process to ever develop or to have some fun experimentation and innovation. It's just that the "traditional" live interview has considerable strengths for both hard and soft news pieces. Let's not throw the baby out with the bathwater.
Mathew Ingram · 3 years ago

Thanks, Ian. I would definitely agree -- I think the traditional interview has its strengths, but that's no reason not to expand the format when and if that is possible. Sometimes it may work and other times it may not, but I think experimentation is always a good thing, lest we fall into a rut.

Mathew
James Bruni · 3 years ago

Sure, we saw Rubel handiwork in the Walmart blogosphere campaign, a total disaster from a PR standpoint. His unit, me2revolution, will soon be renamed me2firedbyEdelman. Strumpette.com, the leading PR gossip source, is taking bets on how long he will last. As a Tech reporter for the Globe, you should be a little wiser about this PR firm and its tactics.
Mathew Ingram · 3 years ago

James, I'm familiar with Edelman's track record -- including the Wal-Mart campaign, which I don't think was nearly as one-sided as you describe it. At least Edelman is willing to experiment with new things, unlike most PR companies. In any case, thanks for your comment.