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Does the interview need reinventing?

Started by mathewi · 1 year ago

I’ve been meaning to write about a recent post by PR blogger Steve Rubel entitled “reinventing the media interview,” and a friend’s e-mail this morning jogged my memory and reminded me that I hadn’t done so yet. His e-mail also mentioned ... Continue reading »

4 comments

  • Ian Delaney

    2 years ago

    Thanks for the comments, Mathew. I think you've given a fair summary here of both sides of the coin.

    It's not that I don't want the media interview process to ever develop or to have some fun experimentation and innovation. It's just that the "traditional" live interview has considerable strengths for both hard and soft news pieces. Let's not throw the baby out with the bathwater.
    reply
  • Mathew Ingram

    2 years ago

    Thanks, Ian. I would definitely agree -- I think the traditional interview has its strengths, but that's no reason not to expand the format when and if that is possible. Sometimes it may work and other times it may not, but I think experimentation is always a good thing, lest we fall into a rut.

    Mathew
    reply
  • James Bruni

    2 years ago

    Sure, we saw Rubel handiwork in the Walmart blogosphere campaign, a total disaster from a PR standpoint. His unit, me2revolution, will soon be renamed me2firedbyEdelman. Strumpette.com, the leading PR gossip source, is taking bets on how long he will last. As a Tech reporter for the Globe, you should be a little wiser about this PR firm and its tactics.
    reply
  • Mathew Ingram

    2 years ago

    James, I'm familiar with Edelman's track record -- including the Wal-Mart campaign, which I don't think was nearly as one-sided as you describe it. At least Edelman is willing to experiment with new things, unlike most PR companies. In any case, thanks for your comment.
    reply

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