DISQUS

engtech · 2 years ago

Spot on.

Google is very smart about details like power and bandwidth that other companies that don't deal with data centers of that size would never even think of.

tomo · 2 years ago

Mathew,

Google would benefit by controling the user experience from end to end as it gives them all sorts of contol over the packets...some application make take higher priority than others, ie. VoIP traffic gets priority over RSS traffic if they are competing for bandwidth. While this may be able to be accomoplished via software on routers, switches, etc. the serivce provider, as in telco, cable co, etc, has the ultimate control. . In order to truly control user experience they need to own or at least have some authority over the last mile such that they can prioritize packets based on their products. My take is that they will rely upon wireless to do so. What's interesting is that they are doing this totally off the radar(or at least attempting to), are building these monstrous datacenters for the purpose of supporting a platform for delivery of services(formerly known as software among other things) and are doing it in a way that is more effiicient than anyone else.

Sounds far fetched but look at the management team. Huber and Rosenburg tried this once before at @Home Network but were likely ahead of their time. Urs has publicly stated that power companies should give pc's away because they'll make more money by selling customers the power to run the pc's than it will cost them to give away which is why it would not be too unlikely to see them roll out free inet access globally....similar to what they do in Mt View.

So one day you will have your email, your office apps, your tv or vod, your dial tone, your music, your personal publishing, etc all hosted by google all for free and even with free access to it because they'll be able to deliver the most customized delivery of advertising that the world has ever been exposed to. No joke, it's happening while politicians and others ignorant folks try to cry wolf over the telcos and net neutrality and open access and all that other crap which is smoke and mirrors while google sneaks up behind everyone and steals the eggs right from under the chicken.