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Digg this: Google to gobble Digg?

Started by mathewi · 11 months ago

Maybe it’s just the summer heat getting to people, but TechCrunch swears that this time it’s for real, and Google is on the verge of buying Digg for “around $200-million.” Yes, this is pretty much the same rumour that was going around earlier t ... Continue reading »

3 comments

  • calamityjake

    11 months ago

    I think you're right--the combination of Google News and Digg might be a good one. The Google News algorithm works quite well, but adding a bit of humanity to the process might make the results more interesting/useful. Plus, without being integrated into something big (Google, NY Times, MSNBC, CNN, maybe Yahoo is still relevant enough), Digg has a pretty clear ceiling on its usefulness. Once anyone with a google login can play, the data will get a lot more interesting.

    Google already does something Diggish on its search pages--results that get clicked on are valued higher than those that don't--but a more explicit voting system might be worth instituting there, too.
    reply
  • Tim A

    11 months ago

    Did they just give up building there own? - http://www.techcrunch.com/2008/07/14/google-buc...
    reply
  • Svetlana Gladkova

    11 months ago

    I also see that Google views Digg as a nice additional advertising property: it will place its ads on Digg and send extra traffic from Google News and Google Reader probably as well (using recommended subscriptions) so it will have a nice extra revenue source as well. And maybe it will finally make Digg itself more mainstream - something that Digg has been trying to achieve for some time.
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