Mathew's comments - Latest Comments in Coca-Cola will never be my friend

Re: Coca-Cola will never be my friend

Rob Hyndman — Sun, 11 Nov 2007 12:32:05 -0000

Chi-chi, I have a feeling their answer would be that you're worth more to them dead than alive. So to speak.

Re: Coca-Cola will never be my friend

Chi-chi Ekweozor — Sat, 10 Nov 2007 23:59:11 -0000

Interesting thoughts and valid points.

I’m taking a slightly more contrarian view, however.

I’ve gotten enough value out of Facebook as it is that I am willing to pay a nominal monthly subscription so that I don’t see any Social Ads.

More here:
http://tinyurl.com/yvxurx

Re: Coca-Cola will never be my friend

Mark Federman — Thu, 08 Nov 2007 08:17:24 -0000

Further indication that today's marketer's, in general, do not understand how marketing has changed over the past decade or so. More important, this demonstrates that marketers still hold to simple, deterministic, cause-and-effect models of buying behaviour, rather than acknowledging that complexity rules the day when it comes to the ubiquitously connected and pervasively proximate world.

I don't fault Zuckerberg on this move. He's just playing P.T. Barnum to the marketers' rubes.

And, Joe Duck: the social network that gives you a piece of Coca Cola's action is called the stock market.

Re: Coca-Cola will never be my friend

Rob Hyndman — Wed, 07 Nov 2007 17:27:37 -0000

"I’m greedy to ask for that? Maybe, but only about 1/1,000,000,000 as greedy as Facebook or Google. I can live with that."

LMAO, and agree completely. What he said.

Re: Coca-Cola will never be my friend

Mark Evans — Wed, 07 Nov 2007 15:21:00 -0000

Facebook needs a way to make money but this approach seems creepy somehow given the user information it'll be using to do the targeting.

Re: Coca-Cola will never be my friend

Joe Duck — Wed, 07 Nov 2007 12:17:27 -0000

... so we can’t really complain about ads in our news feed or ads on our message page

We can, you did, and you are right. The idea that simply because I use a service means I "owe" them something went out with the massive monetization of the web. I have value to Facebook that, as of last week's launch of Open Social, exceeds Facebook's value to to me. I like Coca Cola but I'm going with the social network that gives me a piece of their action. I'm greedy to ask for that? Maybe, but only about 1/1,000,000,000 as greedy as Facebook or Google. I can live with that.

Re: Coca-Cola will never be my friend

webomatica — Wed, 07 Nov 2007 00:46:58 -0000

Yep I'm with you on this one. The more I think about it, even in real life there are "trusted friends" who you'd really listen to, then there's the "acquaintance" that sells Amway and Mary Kay that people tolerate but completely ignore. Facebook don't know me well enough to be a trusted friend and never will.

Re: Coca-Cola will never be my friend

Dave Walker — Tue, 06 Nov 2007 23:09:14 -0000

There are a very small handful of real friends from whom I would accept - and act on - recommendations on books, music, etc. Facebook so-called-friends? Not so much.

The whole idea of "friendship" via Facebook is a bit of a joke. It's nice to get back in touch with some old college classmates, but I wouldn't count them among my inner circle of advisors.

We'll see how intrusive this is. Hopefully it won't be a guy in a Coke can suit barging in the front door.

Re: Coca-Cola will never be my friend

Rob Hyndman — Tue, 06 Nov 2007 19:59:49 -0000

The more I think about this the creepier it seems. Using my "friends" to insinuate commercial messages into my life seems, well, kind of sleazy, actually.

Re: Coca-Cola will never be my friend

Rob Hyndman — Tue, 06 Nov 2007 18:47:00 -0000

Dread goes better with Coke. ;)