DISQUS

Mathew's comments: Coca-Cola will never be my friend

  • Rob Hyndman · 2 years ago
    Dread goes better with Coke. ;)
  • Rob Hyndman · 2 years ago
    The more I think about this the creepier it seems. Using my "friends" to insinuate commercial messages into my life seems, well, kind of sleazy, actually.
  • Dave Walker · 2 years ago
    There are a very small handful of real friends from whom I would accept - and act on - recommendations on books, music, etc. Facebook so-called-friends? Not so much.

    The whole idea of "friendship" via Facebook is a bit of a joke. It's nice to get back in touch with some old college classmates, but I wouldn't count them among my inner circle of advisors.

    We'll see how intrusive this is. Hopefully it won't be a guy in a Coke can suit barging in the front door.
  • webomatica · 2 years ago
    Yep I'm with you on this one. The more I think about it, even in real life there are "trusted friends" who you'd really listen to, then there's the "acquaintance" that sells Amway and Mary Kay that people tolerate but completely ignore. Facebook don't know me well enough to be a trusted friend and never will.
  • Joe Duck · 2 years ago
    ... so we can’t really complain about ads in our news feed or ads on our message page

    We can, you did, and you are right. The idea that simply because I use a service means I "owe" them something went out with the massive monetization of the web. I have value to Facebook that, as of last week's launch of Open Social, exceeds Facebook's value to to me. I like Coca Cola but I'm going with the social network that gives me a piece of their action. I'm greedy to ask for that? Maybe, but only about 1/1,000,000,000 as greedy as Facebook or Google. I can live with that.
  • Mark Evans · 2 years ago
    Facebook needs a way to make money but this approach seems creepy somehow given the user information it'll be using to do the targeting.
  • Rob Hyndman · 2 years ago
    "I’m greedy to ask for that? Maybe, but only about 1/1,000,000,000 as greedy as Facebook or Google. I can live with that."

    LMAO, and agree completely. What he said.
  • Mark Federman · 2 years ago
    Further indication that today's marketer's, in general, do not understand how marketing has changed over the past decade or so. More important, this demonstrates that marketers still hold to simple, deterministic, cause-and-effect models of buying behaviour, rather than acknowledging that complexity rules the day when it comes to the ubiquitously connected and pervasively proximate world.

    I don't fault Zuckerberg on this move. He's just playing P.T. Barnum to the marketers' rubes.

    And, Joe Duck: the social network that gives you a piece of Coca Cola's action is called the stock market.
  • Chi-chi Ekweozor · 1 year ago
    Interesting thoughts and valid points.

    I’m taking a slightly more contrarian view, however.

    I’ve gotten enough value out of Facebook as it is that I am willing to pay a nominal monthly subscription so that I don’t see any Social Ads.

    More here:
    http://tinyurl.com/yvxurx
  • Rob Hyndman · 1 year ago
    Chi-chi, I have a feeling their answer would be that you're worth more to them dead than alive. So to speak.