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Daily Mirror editor says to forget about SEO
Looking at folks who've sold new-media ventures, the ventures were sold, in part, because they weren't making a lot of money with them (I'm thinking of Pegasus News, for one.) But, if the new media enterprise is making money, and everybody's happy, esp. at this point, what would be the reason to sell?
And, from reading Arrington regularly, I think he really enjoys the community he's got over there, and interacting with them--something if sold to CNET he might have to give up. CNET's blogs might have great content, but they're a bit low on community involvement and interaction. Certainly nothing like TechCrunch.
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That said it is very conspicuous to me how some of the failing big online players seem to have more money for aquisitions than they have innovation or common sense. Given their archives and legions of underpaid high-quality writers, newspapers are in a great position to almost dominate the online content spectrum but even large papers usually have a tiny web staff who the writers and salespeople see as second class citizens.
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I wonder how much this aversion to online society plays a role in the problems papers are having and the success of the TechCrunch's and Engadget's as news providers? I think papers have been "writing off" onliners as ADD people who can't read more than a paragraph without moving on to the next website. This characterization comes at their own advertising revnenue peril.
Matt if you can easily come to that conclusion *have I got a website deal for you!*
$250,000,000 for a site that probably has total revenues of (I'm guessing here) 0.8 to 1.2 million a year?!
Still, using CNET's uniques and revenues as a model, it's not out of the realm of possibility. Of course, CNET might well be wildly overvalued as well.
Like I say, I think any blog is worthless without the original publisher as the user base has been built around their style.
Cheers,
Aidan
www.MappingTheWeb.com