DISQUS

Chris Brogan · 5 months ago

My background is in enterprise software and telecommunication, so I'm just an armchair quarterback. This, however, is how i've been fed for the last two years, by taking a few mental leaps and extracting actionable strategies from my musings. :)

Glad it worked for you.

Mathew Ingram · 5 months ago

Well, the media needs all the help it can get, Chris -- armchair or not :-) Thought you described it very well.

Scott · 5 months ago

Wow, that does sound like a refreshing view of things! Totally agree about both the media form and the advertising thing. Most of all, the stories DON'T end at publication. That's the great thing. Gonna have to check it out!

headlemur · 5 months ago

"Stories are points in time [and] don’t end at publication."

This is perhaps the most significant point that has been kicked to the curb in print and online journalism. Consider that a hundred years ago, most media outlets created stories as serials, as the story developed. This is what drove subscription and needs another look for the future.

Print cannot get the news out first, and should stop trying. Print got its ass handed to it with the first TV news broadcast, and tried to follow the leader, rather than playing to its depth in boots on the ground, in the newsroom, its archives, and institutional memory.

Online media needs to look to depth, as reportage as sound bites, or 140 character proclamations, fosters short term thinking, which at the end of the day doesn't significantly inform or educate.

Chopping stories up into 'pages' to reload ads for CPM doesn't count.

Sweet_Home_Improvement · 2 months ago

This is quite impressive, I am pleased to read this post, keep posts like this coming, you totally rock!
Cheers,
sain-web.com