Mathew's comments - Latest Comments in Can shopping work with social networks?

Re: Can shopping work with social networks?

Tom Hynes — Wed, 29 Nov 2006 23:03:19 -0000

I feel strongly that social networks can lend themselves to a shopping based website. To speak to Phillips question above, I believe that you let the members upload deals as they see fit as this leads to deals stored on a site that the members actually care about. It also helps to further strengthen the sense of community, which is what will ultimately be the lifeblood of these type of sites.

My business partner, John, and I have developed a site that we believe will offer members a solid community experience and provide a practical shopping resource. We also have a few unique features that should add to our utility quotient. Check us out at www.dealarmy.com.

Tom

Re: Can shopping work with social networks?

Mathew Ingram — Wed, 29 Nov 2006 14:00:26 -0000

Thanks for the comment, Manny.

Re: Can shopping work with social networks?

Manny Hernandez — Wed, 29 Nov 2006 13:57:19 -0000

First off, thanks for sharing the info on MeCommerce. Seems like a very interesting concept, one that I feel now tempted to play with on my blog.

As for Social Networks and shopping, here's my two cents. I think Amazon has "not-so-quietly" been moving in to become a player to be reckoned with in the world of Social Networking and Shopping... they are missing on a handful of building blocks, but they are not far from it, in my opinion.

Re: Can shopping work with social networks?

Philip Wilkinson — Mon, 27 Nov 2006 16:35:48 -0000

Now that's an interesting idea.... have a kind of "product pit" where all the products exist but have not made it into the Crowdstorm community until they get recommended or pushed to the front by a trusted, reputable member...

Sounds a bit like dig then doesn't it...

Re: Can shopping work with social networks?

Mathew Ingram — Mon, 27 Nov 2006 10:51:29 -0000

Thanks, for those comments, Vera -- those are good points. I think community is the missing ingredient as well, and unfortunately it is also by far the most difficult thing to engineer. And thanks for stopping by, Philip -- Crowdstorm is an interesting take on the problem.

Re: Can shopping work with social networks?

Vera Bass — Mon, 27 Nov 2006 10:43:41 -0000

Hi Philip,

imo the key word in your comment is community. A community is more than a congregation of people. I checked out Crowdstorm and was impressed by the fact that, despite all the product recommenders being anonymous, they give a good impression of being real and reputable. Tough thing to pull off. It often hinges on what I term micro authority (as well as communication skills, of course), and is most widely evidenced online for things tech related.

On the question of bringing in wider selection of products, here's the first idea that comes to mind. You could deliver a broad pool in any category that you have (an) active respected member(s) advising in and offer them as not yet commented on. When one gets recommended it moves into that primary category/area. Maybe also handpick through personal relationships a few maven types in categories you'd like to see the selection broadened to.

Vera

Re: Can shopping work with social networks?

Philip Wilkinson — Mon, 27 Nov 2006 09:17:31 -0000

Interesting point Vera - right now a lot of social shopping sites focus on niche long tail items rather than anything mainstream. Actually, at Crowdstorm we're trying to do both and give people the flexibility to share and talk about whatever product exists. Now the trick is do you either add all products across the internet into the site or do you let users upload them as they see fit so that you're only talking about products that are seen as interesting by the community..?

Re: Can shopping work with social networks?

VeraBass — Sun, 26 Nov 2006 19:37:04 -0000

This CNN article on recommendation engines relates to the topic as well:

Aggregation (as opposed to linking/webbing) of individual recommendation and reputation, applied to products, is the interesting question (imo).

Re: Can shopping work with social networks?

VeraBass — Sun, 26 Nov 2006 19:17:17 -0000

Hi Mathew,

On the personal recommendation casual or impulse shopping side of things, I believe that some of these shopping ideas have the potential to work on a small scale and in a grass roots way.

As to growth of serious shopping on the web, beyond the scope of established specialty retailers, I believe that the missing piece is the information architecture that underlies a good search function. If you know exactly what you're looking for, you just go to Google or your fav maven site in the category. If you're browsing for yourself or gifts, however, with just a general idea, there isn't a single network yet that'll return many if any results, other than eBay.

I do believe that this is an area with massive growth potential, but have not seen anyone come close to executing in it yet.

Vera

Re: Can shopping work with social networks?

Mathew Ingram — Sun, 26 Nov 2006 17:47:04 -0000

Me too, Anne. I hope MeCommerce -- or something like it -- catches on. I think it has real potential for micro-commerce or distributed commerce on the Web. Thanks for the comment.

Re: Can shopping work with social networks?

Anne — Sun, 26 Nov 2006 17:21:09 -0000

mecommerce looks pretty cool. I like the idea of being able to get my shopping done as I'm browsing around.