http://mathewingram.disqus.com/enWed, 20 May 2009 18:48:48 -0000http://www.mathewingram.com/work/2008/05/13/cambrian-house-failure-or-evolution/#comment-9604927I think Cambrian's biggest lesson learned is how to create incentives for it's communities that will keep them coming back. Everyone at their core is searching for a sense of purpose and want to create something that will better business or society. Having started a couple of crowdsourcing projects myself I have learned that just because I understand the value of my crowdsourcing project and how it will benefit my communities, it doesn't mean that my communities will. I believe you really have to put yourself in the shoes of someone who knows nothing about what you are doing and ask yourself what it would take for you to participate? Not only participate, but spread the word to their friends and associates that they have to get in on whatever you are doing. Just a thought.twitter-15836278Wed, 20 May 2009 18:48:48 -0000http://www.mathewingram.com/work/2008/05/13/cambrian-house-failure-or-evolution/#comment-464674Yeah, I agree. It's hard to point a finger at one party. If it was the crowd's fault, the model is broken. If it was the company's fault, then poor execution can be blamed.<br><br>I can't imagine it being easy to maintain the focus of a crowd with such a short attention span though...<br><br>-AidanAidan HenryWed, 14 May 2008 15:31:00 -0000http://www.mathewingram.com/work/2008/05/13/cambrian-house-failure-or-evolution/#comment-464491I think he's actually saying a bit of both, in a way. That coming up<br>with ideas wasn't a problem, but crowdsourcing people to follow<br>through on them was a lot harder to do -- whether that's a failure of<br>the model or the execution of the model is open to interpretation, I<br>suppose.mathewiWed, 14 May 2008 15:11:04 -0000http://www.mathewingram.com/work/2008/05/13/cambrian-house-failure-or-evolution/#comment-464446So basically Michael is saying that the model failed rather than the execution? That was the main thing I wanted to find out...<br><br>Cheers,<br>AidanAidan HenryWed, 14 May 2008 15:07:19 -0000http://www.mathewingram.com/work/2008/05/13/cambrian-house-failure-or-evolution/#comment-456513<a href="http://www.crowdsourcethis.com/2008/05/12/cambrian-house-vs-techcrunch-is-crowdsourcing-dead/" rel="nofollow">http://www.crowdsourcethis.com/2008/05/12/cambr...</a>BrendenTue, 13 May 2008 11:58:21 -0000