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Cambrian House: Failure or evolution?

Started by mathewi · 1 year ago

Erick Schonfeld put up a post at TechCrunch last night about Cambrian House — the Calgary-based crowdsourcing software company — and how it was heading for the dead pool after failing to raise financing and being forced into a “fire sale” of its intell ... Continue reading »

5 comments

  • Brenden

    1 year ago

    reply
  • Aidan Henry

    1 year ago

    So basically Michael is saying that the model failed rather than the execution? That was the main thing I wanted to find out...

    Cheers,
    Aidan
    reply
  • mathewi

    1 year ago

    I think he's actually saying a bit of both, in a way. That coming up
    with ideas wasn't a problem, but crowdsourcing people to follow
    through on them was a lot harder to do -- whether that's a failure of
    the model or the execution of the model is open to interpretation, I
    suppose.
    reply
  • Aidan Henry

    1 year ago

    Yeah, I agree. It's hard to point a finger at one party. If it was the crowd's fault, the model is broken. If it was the company's fault, then poor execution can be blamed.

    I can't imagine it being easy to maintain the focus of a crowd with such a short attention span though...

    -Aidan
    reply
  • Gabe Garms

    1 month ago

    I think Cambrian's biggest lesson learned is how to create incentives for it's communities that will keep them coming back. Everyone at their core is searching for a sense of purpose and want to create something that will better business or society. Having started a couple of crowdsourcing projects myself I have learned that just because I understand the value of my crowdsourcing project and how it will benefit my communities, it doesn't mean that my communities will. I believe you really have to put yourself in the shoes of someone who knows nothing about what you are doing and ask yourself what it would take for you to participate? Not only participate, but spread the word to their friends and associates that they have to get in on whatever you are doing. Just a thought.
    reply

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