http://mathewingram.disqus.com/enSat, 15 Apr 2006 22:08:00 -0000http://www.mathewingram.com/work/2006/04/15/branded-rss-readers-or-ie-7/#comment-1293521Thanks for the comment, Dominic. It's interesting that you've got 60 per cent of your readers using email alerts rather than feeds -- that fits with my expectations about where the mass of average web visitors are with respect to RSS. And I agree that this will probably help IE7, whether we like it or not.<br><br>MathewMathewSat, 15 Apr 2006 22:08:00 -0000http://www.mathewingram.com/work/2006/04/15/branded-rss-readers-or-ie-7/#comment-1293523"Whatever people use, it’s important to find ways of making RSS easier for people other than geeks, or the real advantages of it as a micro-publishing format won’t be achieved."<br><br>I agree with you 100% about I.E. 7. You are absolutely right. I get excited thinking about all the people who will subscribe to my feeds when they have a familiar tool to do it with. I really can't wait.<br><br>My audience is as mainstream corporate as you can get -- and right now 60% subscribe to my blog via email alerts rather than RSS. Partly this is because they are not allowed RSS readers at work, but a bigger reason is that setting up a web-based account with Blogline or Pluck one of the many other options is just too much of a bind.<br><br>Microsoft will eventually own RSS because of this.Dominic JonesSat, 15 Apr 2006 22:03:28 -0000