http://mathewingram.disqus.com/enSun, 29 Jan 2006 08:38:50 -0000http://www.mathewingram.com/work/2006/01/27/blogs-are-good-and-bad-for-pr-bluepulse/#comment-1292041Thanks for posting, Alan -- and I think your response to what happened<br>makes a great example of how to use blogs and Media 2.0 to your<br>advantage, even after a slip-up like the one you had at Bluepulse.<br>The knife of interactivity, or whatever you want to call it, cuts both<br>ways...MathewSun, 29 Jan 2006 08:38:50 -0000http://www.mathewingram.com/work/2006/01/27/blogs-are-good-and-bad-for-pr-bluepulse/#comment-1292040Hi Mathew,<br><br>Thanks for posting something considered and balanced about it. Blogs have certainly been an important part of <a href="http://spacejockeys.blogs.com/christine/2006/01/phone_widgets.html#more" rel="nofollow">Bluepulse's success</a> <i>so far</i> though it's still very early days yet. I'd hate to look back on all this and find all the passion and energy from all these people, most of whom are volunteers, didn't amount to much in the end. Since blogging is pretty much all the marketing we do, I hope the company becomes a case study of how blogging can help a business. It certainly already provides a few salutary lessons in what not to do! ;-)<br><br>Cheers,<br><br>- alanAlan JonesSun, 29 Jan 2006 05:27:05 -0000