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Blogs are good and bad for PR — BluePulse

Started by mathewi · 1 year ago

Earlier today, I came across a link on Steve Rubel’s blog to the story on MobHappy about something they wrote regarding BluePulse, a cellphone app startup. As described by Steve and by Carlo of MobHappy, the site wrote something positive about BluePulse, but then Carlo questioned ... Continue reading »

2 comments

  • Alan Jones

    3 years ago

    Hi Mathew,

    Thanks for posting something considered and balanced about it. Blogs have certainly been an important part of Bluepulse's success so far though it's still very early days yet. I'd hate to look back on all this and find all the passion and energy from all these people, most of whom are volunteers, didn't amount to much in the end. Since blogging is pretty much all the marketing we do, I hope the company becomes a case study of how blogging can help a business. It certainly already provides a few salutary lessons in what not to do! ;-)

    Cheers,

    - alan
    reply
  • Mathew

    3 years ago

    Thanks for posting, Alan -- and I think your response to what happened
    makes a great example of how to use blogs and Media 2.0 to your
    advantage, even after a slip-up like the one you had at Bluepulse.
    The knife of interactivity, or whatever you want to call it, cuts both
    ways...
    reply

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