DISQUS

Mathew's comments: BlogHer starts an ad network

  • Lisa Stone · 3 years ago
    Hi Mathew,

    Glad to hear you think this is a good idea! I can also share with you that two of the parents blogging in the BlogHer Ad Network are proud bearers of the Maple Leaf: Troll Baby and jenandtonic. With more to come, I certainly hope -- would love your suggestions.

    Best,
    Lisa
  • Mathew Ingram · 3 years ago
    Thanks, Lisa. Jen and Tonic is a great name -- I'm glad to hear that a Canadian came up with it :-) And I will certainly keep an eye out for possible additions to your stable. Have you come across Two Boobs and a Baby? It's a podcast by a couple of new parents -- it's at http://davemadethis.com/twoboobs
  • mobilejones · 3 years ago
    Hi Mathew,

    The 25 bloggers selected are neither all of them nor the top 25. Blogher has formed an ad network specifically of Mommy bloggers from the larger community. Mommies are to be followed by other categories as you mentioned in your article. Food and beverage bloggers are indeed next, then Health and Wellness.

    Apparently, the selection of category was driven by two factors. One, the advertising connections available to Blogher management based upon previous experience at women.com. Two, these are traditional women's categories which don't require educating advertisers.
  • dorothy · 3 years ago
    Hi Matthew-

    Thanks for your thoughts. The ad network is exciting to me as a blogger because it offers visibility and revenue for doing something I care about. It legitimizes the blogging experience.

    Rita Arens (Surrender, Dorothy)
  • Busy Mom · 3 years ago
    Just chiming in that I'm proud to be involved in the network, too. Thanks for the positive words!
  • Mathew Ingram · 3 years ago
    Thanks for the comment, Rita -- and Busy Mom too. Best of luck with the ad network.

    Mathew
  • Karen Rani · 3 years ago
    I'm with Rita on that one. It is an important venture, and I'm proud to be one of the bloggers involved. Thanks for covering this story - your support is highly appreciated.
    Karen
    (Troll Baby)
  • Chookooloonks · 3 years ago
    Hey, Mathew --

    Echoing the others -- thanks for the shout-out. I'm thrilled to be a part of the BlogHer team -- certainly exciting times!

    One thing, though -- I'm Trinidadian, and "Chookooloonks" is a Trini term of endearment, not Jamaican -- a common mistake, but the countries are thousands of miles apart!

    Thanks again!

    K.
    Chookooloonks
  • Mathew Ingram · 3 years ago
    Thanks, K. My apologies for the Jamaican thing -- that's almost as bad as calling a Canadian an American! I've changed it.

    Mathew