Mathew's comments - Latest Comments in Applegate: Much ado about nothinghttp://mathewingram.disqus.com/enFri, 18 May 2007 05:01:24 -0000Re: Applegate: Much ado about nothinghttp://www.mathewingram.com/work/2007/05/17/applegate-much-ado-about-nothing/#comment-1314284Apple is a textbook example of "Branding" and "Hype". If it wasn't for their momentum building iPod, the company would still be a niche brand with their overpriced MAC's.Lemuel JopioFri, 18 May 2007 05:01:24 -0000