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Applegate: Much ado about nothing

Started by mathewi · 1 year ago

I know that $4-billion is a big number. And yes, I know that’s how much Apple’s shares fell during the blog scandal known as “Applegate,” in which Ryan Block of Engadget ran an internal Apple memo saying the iPhone and Leopard would be delayed %2 ... Continue reading »

1 comment

  • Apple is a textbook example of "Branding" and "Hype". If it wasn't for their momentum building iPod, the company would still be a niche brand with their overpriced MAC's.

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