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http://www.mathewingram.com/work/2007/05/17/applegate-much-ado-about-nothing/
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Mathew's comments: Applegate: Much ado about nothing

Lemuel Jopio · 2 years ago

Apple is a textbook example of "Branding" and "Hype". If it wasn't for their momentum building iPod, the company would still be a niche brand with their overpriced MAC's.