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http://www.mathewingram.com/work/2008/08/15/aol-buys-socialthing-but-why/
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Mathew's comments: AOL buys SocialThing — but why?

mrshl · 1 year ago

I love SocialThing!, but it serves a completely different purpose than FriendFeed. It's genius is the ability to collect all your friends from the multitude of services you use without having to bug people to join up with ANOTHER social media site. Since most of my friends are NOT on FF, SocialThing works as a kind of social Google Reader for pals who use Flickr and Twitter, but are unlikely to join FF.
mathewi · 1 year ago

That's a fair point, mrshl -- but FriendFeed's imaginary friend feature serves the same purpose.
Sid Savara · 1 year ago

I'm confused why they bought it as well. I don't really see where this fits into their "strategy" - although maybe I just don't get it ;)