Mathew's comments - Latest Comments in Advertising head says TV will suffer

Re: Advertising head says TV will suffer

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Re: Advertising head says TV will suffer

Leigh — Tue, 29 May 2007 14:01:21 -0000

Hum.....TV is morphing into something else. The amount of people i know that now buy or download entire serials has increased 10 fold in the past 6 months.

People are still looking at the small picture if you ask me. There are many pressures driving change including the lack of personal time, the blurring of work/home, consumer control.

The TV box might not be going away, and entertaining programming might not be going away, but digital is changing the landscape in a far greater way than people are yet prepared to acknowledge.

IMO TV as we know IS going away. Now which way becomes the interesting question.

Re: Advertising head says TV will suffer

Alex Beamish — Tue, 29 May 2007 13:24:04 -0000

I think Sir Martin may be overplaying it a bit by talking about 'severe pressure'; there will be a shift in the market, but that's it. Surely radio stations experienced a hit when TV advertising started up, but people still advertise on radio now.

Internet advertising is just another medium, and television isn't going away any time soon.