http://mathewingram.disqus.com/enTue, 29 May 2007 18:01:21 -0000http://www.mathewingram.com/work/2007/05/29/advertising-head-says-tv-will-suffer/#comment-1314421Hum.....TV is morphing into something else. The amount of people i know that now buy or download entire serials has increased 10 fold in the past 6 months. <br><br>People are still looking at the small picture if you ask me. There are many pressures driving change including the lack of personal time, the blurring of work/home, consumer control. <br><br>The TV box might not be going away, and entertaining programming might not be going away, but digital is changing the landscape in a far greater way than people are yet prepared to acknowledge. <br><br>IMO TV as we know IS going away. Now which way becomes the interesting question.LeighTue, 29 May 2007 18:01:21 -0000http://www.mathewingram.com/work/2007/05/29/advertising-head-says-tv-will-suffer/#comment-1314420I think Sir Martin may be overplaying it a bit by talking about 'severe pressure'; there will be a shift in the market, but that's it. Surely radio stations experienced a hit when TV advertising started up, but people still advertise on radio now.<br><br>Internet advertising is just another medium, and television isn't going away any time soon.Alex BeamishTue, 29 May 2007 17:24:04 -0000