DISQUS

Mathew's comments: Advertising head says TV will suffer

  • Alex Beamish · 2 years ago
    I think Sir Martin may be overplaying it a bit by talking about 'severe pressure'; there will be a shift in the market, but that's it. Surely radio stations experienced a hit when TV advertising started up, but people still advertise on radio now.

    Internet advertising is just another medium, and television isn't going away any time soon.
  • Leigh · 2 years ago
    Hum.....TV is morphing into something else. The amount of people i know that now buy or download entire serials has increased 10 fold in the past 6 months.

    People are still looking at the small picture if you ask me. There are many pressures driving change including the lack of personal time, the blurring of work/home, consumer control.

    The TV box might not be going away, and entertaining programming might not be going away, but digital is changing the landscape in a far greater way than people are yet prepared to acknowledge.

    IMO TV as we know IS going away. Now which way becomes the interesting question.
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