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Advertising head says TV will suffer

Started by mathewi · 1 year ago

The head of the second-largest ad agency in the world, WPP Group, says broadcasters are under “severe pressure” from the Internet:

“Television broadcasters face “severe pressure” as advertisers abandon traditional media in favou ... Continue reading »

3 comments

  • Alex Beamish

    2 years ago

    I think Sir Martin may be overplaying it a bit by talking about 'severe pressure'; there will be a shift in the market, but that's it. Surely radio stations experienced a hit when TV advertising started up, but people still advertise on radio now.

    Internet advertising is just another medium, and television isn't going away any time soon.
    reply
  • Leigh

    2 years ago

    Hum.....TV is morphing into something else. The amount of people i know that now buy or download entire serials has increased 10 fold in the past 6 months.

    People are still looking at the small picture if you ask me. There are many pressures driving change including the lack of personal time, the blurring of work/home, consumer control.

    The TV box might not be going away, and entertaining programming might not be going away, but digital is changing the landscape in a far greater way than people are yet prepared to acknowledge.

    IMO TV as we know IS going away. Now which way becomes the interesting question.
    reply
  • free satellite

    5 months ago

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    reply

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