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Ad agency takes stake in Facebook

Started by mathewi · 10 months ago

This one seems to have been overlooked by everyone on techmeme.com, and even Rafat Ali at PaidContent missed it on Friday, but picked it up today: Interpublic Group, the global advertising conglomerate, has done a deal with Facebook — the social networking site aimed at univers ... Continue reading »

3 comments

  • Josh

    3 years ago

    Mathew, If I read this right, Interpublic group is getting More than just .5 percent, they are also getting $10 million in advertising. This would push the (estimated) valuation downwards, as it is not a straight cash-for-shares deal. Someone please tell me if my brain is not working properly and I'm misreading the story.
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  • Mathew Ingram

    3 years ago

    You're right, Josh. They will of course be getting the value of the advertising as well, although I don't think that changes the overall math that much. But good point.
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  • Paul K.

    3 years ago

    I hate to rain on this billion-dollar parade, but the $2-billion valuation is pretty dubious stuff. Dan Primack says that insiders tell him there is a big disconnect between the equity buy, the ad spending, and Facebook's valuation. How big? Dan's insider says the valuation is still sitting around $550m, where it was earlier this year.
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